ENBIS-16 in Sheffield

11 – 15 September 2016; Sheffield Abstract submission: 20 March – 4 July 2016

Democratic Big Data Analysis

13 September 2016, 15:40 – 16:00

Abstract

Submitted by
Shirley Coleman
Authors
Shirley Coleman (ISRU, Newcastle University)
Abstract
Waking up to the benefits of analysing their internal company data is a new challenge for small to medium enterprises (SMEs). They can see the enormous potential in terms of offering new products based on visualisation and insight but are not sure how to get started. Levels of confidence in handling data are worryingly low in many SMEs due to diverse factors such as loose responsibility for collecting and checking data, poor numeracy skills, secrecy and privacy fears about giving too much away upsetting customers and losing competitive advantage. SMEs are so important to our EU economy but risk being left out of the great advances in big data analytics realised by large organisations. Government supported knowledge transfer partnerships between UK universities and businesses are helping to bridge the gap enabling companies to explore the new data analytics opportunities and obtain vital proof of concept to justify the resources needed to develop their own expertise. This presentation describes funded data analytics developments in the shipping industry and utilities sector highlighting the importance of data quality and business readiness. Ethical and legal issues are discussed in the context of monetising data from an expert system in the service sector. The relevance of such funded projects is demonstrated in terms of changed business models in the companies involved and a welcome increase in data analytics capabilities.
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