ENBIS: European Network for Business and Industrial Statistics

How to Ask 3 Questions to Identify & Find 5 Types of Clients

21 September 2009, 14:25 – 14:45

Abstract

Submitted by

Nigel Marriott

Authors

Nigel Marriott

Affiliation

Marriott Statistical Consulting Ltd

Abstract

Like any other business seeking to sell their services, statistical consultants need to know their market place in order to be successful. Two years ago, I asked myself 3 simple questions and my answers allowed me to identify 5 categories of clients. I then used these categories to work out where I could find these clients and more importantly how these clients could find me. I have presented this client identification process to numerous non-statisticians who have found it beneficial to their businesses so I see no reason why I should deny statisticians the same benefits!

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