ENBIS: European Network for Business and Industrial Statistics

Post Conference Course: Data Mining for Practitioners

24 September 2009, 09:00 – 17:30

The increasing use of computer technology in many areas of economic, scientific and social life is re-sulting in collections of digital data. These data pools could be used to obtain a higher quality of infor-mation than that obtained from simple database inquiries. This is where Data Mining comes in.
With Data Mining techniques, it is possible to "mine" data pools for "hidden" knowledge. Data mining gives you a major competitive advantage in view of the key role played by knowledge and knowledge management in the development of future markets.
Especially in Marketing and Sales fields the knowledge on future customer behavior and wishes makes the difference between successful and average.

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