Free ENBIS Webinar by Andrea Ahlemeyer-Stubbe on "A Step by Step Guide to Extracting Valuable Information from Business Data"

4 July 2014; 12:30 – 13:30; Webinar

Andrea Ahlemeyer-Stubbe will talk about practical data mining for business and industry. The webinar will be moderated by Shirley Coleman

Companies are waking up to the fact that a wealth of information is hidden in their data. Sensitive data mining highlights ways to save energy and effort by focussing on the signal rather than the noise and target expensive actions where they will have most impact.

In this webinar, Andrea Ahlemeyer-Stubbe will focus on a specific business task and lead a step by step journey to identify the top 10% of customers to target in a promotional campaign.

Andrea is a founder member of ENBIS and an experienced data miner. She has given many short courses and talks for ENBIS, is the co-author of A Practical Guide to Data Mining for Business and Industry published by Wiley in May 2014 and is Director Strategic Analytics, Draftfcb München GmbH, Germany.

You are invited to join the lunchtime ENBIS webinar from 1245 to 1330 Central European Time on Friday July 4th 2014.

There will be a 25 minute presentation followed by a question and answer session.

The webinar is aimed at statisticians, computer scientists and economists involved in data mining as well as students studying economics, business administration and international marketing.